Bloggers of the world rejoice. I am here to show you the way to make a truly unique media kit on your website. I love connecting with brands, although I haven't been doing sponsored posts in a while (my focus is on affiliate partnerships at the moment.) Today, I wanted to share how I made my amazing media kit on my website using a tool called Elementor. If you are new to media kits and page building, don't worry. I have you covered! Let's get started!
What Is A Media Kit?
A media kit is a simple PDF or page you send to a brand that is interested in partnering with you. Your media kit should inform your potential partner of your blog, who you reach, what you charge, etc. We'll dive more into these elements later. Think of your media kit as a wrapped-up version of what you offer brands who want to be a part of the work you do on your blog, YouTube channel, podcast, etc. That's right. Media kits aren't just for bloggers!
To PDF Or Not To PDF?
Before I chat about how I format my media kit, you might be asking to PDF or not to PDF? If you've seen media kit templates online, you've probably seen a million and one PDFs. I love a good PDF, don't get me wrong, but I don't think it's necessary always the best method of connecting with clients.
PDFs can be bulky if you don't format them correctly. Getting past work firewalls might be a hassle if the file size is too large. If you are married to the idea that your media kit needs to be a PDF, I'd upload that PDF to Google Drive and then send the link that Google gives you for that file to prospects.
What Should Go In Your Media Kit?
Now, let's get into the nitty-gritty of media kits: what should go in your media kit?
Audience Demographics And Reach
One of the first things I'd add to your media kit is audience demographics and reach. Things like:
- Age of readers
- Gender of readers
- Social media/email list numbers
- Engagement numbers (average post likes, number of minutes on your blog, post saves, etc.)
Paint the picture of your audience with data and facts about your audience.
People love social proof. If you can provide any hard data or feedback from past brand campaigns or posts you've done, do it. For example, I have a few screenshots under the sponsored post section of my website that show how one of my campaigns garnered tons of impressions and click-throughs on Pinterest.
Social proof comes in a lot of different packages:
- Comments from fans letting you know they loved a product recommendation.
- Behind the scenes of analytics of one of your best performing product-related social media posts.
- Affiliate sales you got for a business.
- Testimonials from past companies you've worked with.
- Analytics on a past brand post that has a lot of hits to it.
Costs And Numbers
When is the last time you've walked into a store and bought something without looking at a price tag? Probably never. We love to know what things cost so that we can budget accordingly. The problem is that so many content creators leave their prices off. Maybe they don't want competitions snooping, or they don't want to scare off prospects. Unless you have the most amazing social media and blog followers ever, prospects will want to know how much you cost.
If it helps, you can offer a starting rate. In fact, all of my rates are starting at or mention the + symbol to let people know that my prices can rise. I understand that you might have a lot of custom content levers you can pull, but prospects deserve to know if they have a chance. You'll get much more qualified potential clients if you put pricing on your brand kit.
As a content creator for brands, you'll often need to produce images for the brands you work with. Brands want to see the work you can produce. Make sure that you are letting your imagery speak for itself in your media kit. Take the best of images you have produced for brands (or yourself if you are new!)
Grab some of your best imagery, and be sure to add it to your media kit. Be sure to include a large variety of imagery. I have fashion, product, lifestyle, travel, and even concert photography in my imagery section. I want to be prepared for the wide array of people who might want to sponsor my content. You might be the star of the show, but it's not all about you. Don't be afraid to add shots with you and without you in this section.
Information About You
Brands are interested in you, and they want to get to know you before they trust you with their advertising spend. While you should lead with stats about your blog, I'd throw in an about section, so brands can get to know who you are.
On my media kit, my about me section is even after my services. I do start my media kit with a nice picture of me, though, so they know that I'm the founder. I let my blog and services speak for themselves. Then I talk about myself. Big bloggers or celebs get a chance to talk about themselves more in their media kits. Brands are paying for them, after all. If you don't have a ton of name recognition, though, I'd let your blog stats stand on their own two feet.
A Way To Contact You
If you don't have a way to contact you, brands will move on to someone who has their contact information readily available. When was the last time you moved on from a service because you didn't know how to make contact with the right people to answer your questions? Brands usually have a tight turnaround on projects, so even if they love you, they can't waste tons of time finding contact information.
Make sure your email address or a contact form is on your media kit or work with me page.
How To Create A Media Kit With Elementor
Now that you understand everything that goes into a media kit let's discuss how to create a media kit with Elementor.
Elementor has become one of my favorite WordPress plugins. I had a brief stint with WordPress in 2015 before switching to Squarespace in 2016. One of the main reasons I left was because I felt like my blog was so generic. After discovering the beauty of WordPress templates on Etsy and Creative Market, I was ready to get back into the swing of things in 2018. I've loved my experience, but I still wished to create some drag and drop pages like I did on Squarespace.
After I got my full-time job in 2020, I got a taste of what page builders could do for websites when I saw one of my coworkers updating our website with one. I found Elementor soon after when I was looking for one to update my website. It took me a while to get the hang of Elementor, but once I did, I was pretty hooked on it.
I've used Elementor to redo several pages on my website, including my home page.
Now that you know my history with Elementor, let's talk about creating the media kit of your dreams.
Play Around With Elementor/Watch Tutorials
Elementor isn't challenging, but you'll need to get the hang of it before you dive in to create a full page. I encourage you to create a test Elementor page. On that page, you can test out all of the random Elementor widgets and see what they do before you create your media kit page.
You'll also want to watch some tutorials or poke around in Elementor's help center. The Elementor YouTube channel is filled with tons of helpful tutorials.
Write Out Your Content Before Putting It In Elementor
Writing in a page builder isn't exactly fun. If you can, I'd write everything out in a Google or Word doc and copy/paste it into the appropriate spaces on your page. This will give you time to take your time, think about what you want to say, and write it well.
While you are writing your content, you might also want to create some simple mockups of what you want your media kit to look like. I am all about envisioning things before you put them on digital paper. Take out a piece of scrap paper and sketch what you want to create. Building it in Elementor will be so much easier that way.
Work In Sections
Elementor is SO customizable. If you build everything in one section, though, you'll start to limit your options. Elementor pages are built by creating sections and columns. When you create a new section, you pick a structure. You have to build within that structure for that section. There is some tweaking to be done within that structure, but you will mess with that entire section when you make these changes.
So, when you want to create something different structurally, create a new section.
The Happy Arkansan Tip: Label your sections! Working with multiple sections can become pretty complicated. Consider labeling your sections so you can easily jump between sections in the navigator.
Use Various Elementor Widgets To Create The Perfect Media Kit
There are so many Elementor widgets, especially if you have a paid Elementor plan. Here are some of my favorite widgets for creating a media kit.
- Menu Anchor: The menu anchor allows you to create a button that takes you to another part of the page. I use the menu anchor in a contact button at the top of my page. If my audience wants to contact me as soon as they land on the page, I want to make that easier. With the menu anchor, there is no need to scroll to find the contact form on my media kit page.
- Accordion: Some information can unnecessarily elongate the page. I use the accordion widget to tighten up my audience section. Users can quickly flip between learning about pageviews, the age of my readers, the gender of my readers, and my social media stats.
- Price List: While the price list can share multiple prices, I use multiple price lists, and I display one price at a time. I liked the way the price list displayed the prices for my different services. It's a pretty flexible widget, too, because I can even list that my prices are starting at!
- Form: If you want a contact form on your media kit page, you need the form widget. I can add all sorts of items to my form. I keep it pretty simple and ask for their name, email address, a quick message, and what service they are interested in.
- Gallery: To display all of my images at the bottom of my media kit, I use the gallery widget. It makes all of my images look so pretty and cohesive!
Don't Forget Headers And Decorative Elements
After you have the main elements, don't forget to go back through and add the right headers and decorative elements. Add pops of color and aesthetically pleasing elements when you can. I added many curly divider widgets and made sure to style my headers to make them pretty and branded.
Test Your Page For Tablet And Mobile Phone Compatibility
After you've created your page, don't forget to test your page for tablet and mobile phone compatibility. So many people view websites from their phones or tablet these days. When designing web pages, your design might not transfer to mobile like you'd hope. Elementor gives you the ability to test everything before it goes live, so take advantage of their compatibility tools.
Conclusion: Creating A Media Kit With Elementor Is Easy
Elementor is a great drag and drop tool that gives WordPress users freedom and flexibility when designing their websites. If you want to make your pages more unique and interesting, getting Elementor is the way to go (even if you only get the free version!) What are you waiting for? There's so much to explore with page builders like Elementor.